London streetwear, weekly.
A London streetwear magazine. We follow Mertra and the labels working out of the city. New issue every month, and a fresh Drops of the Week list every Saturday.
Conversation
We spent a morning with Mertra. Here's the chat.
A Hackney workshop is making clothes the proper way.
Five drops you probably missed this week.
Recent drops.
What’s landing in London this week. Tap any row for the full write-up.
“London has always written its own streetwear.”
Latest stories.
Writing about Mertra and London streetwear. Interviews, opinions, the occasional studio visit. New pieces go up most weeks.
We met Mertra at her Hackney studio. The chat ran long. Here it is, almost in full.
Five South London labels and the print decisions that keep their work better than yours.
We went to their studio on a Tuesday morning. Notes and photos below.
A short opinion piece on the death of the luxury streetwear category. London never really cared anyway.
A walk down Brick Lane on a Saturday. The queues were long and one new East London label stood out.
Twelve London labels worth knowing about if you’ve just moved here. Most are still small. None of them are hype-only.
Sunday dispatch.
Every Sunday morning. A short letter from us with the week’s drops and one thing worth reading. Nothing else.
The magazine
BuyMertra is an independent magazine about Mertra and London streetwear. Made in London.
Issue 07 · Saturday 13 June 2026.